Growth, without
the headcount.
Interim marketing leadership and GTM execution for Climate, Hardware & AI startups.
The scale of Big Tech. The scrappiness of a Startup.
Hi, I'm Gabi. I spent 10 years at Google leading product marketing and growth marketing across both hardware and software — from consumer devices like Pixel to global ad platforms serving millions of businesses. Throughout that time, I also partnered closely with startups and scaleups, helping them grow through Google's ecosystem.
When I left, I went deeper into the startup world — working with founders directly, joining accelerator programs, and getting my hands dirty with the kind of zero-to-one challenges that big tech playbooks don't prepare you for. I also invest in startups, so I understand the pressure founders are under and what investors actually need to see. On top of that, I work fluidly with AI tools to move faster and do more with leaner teams.
I know both worlds. I bring the strategic rigour and platform experience of Big Tech, with the scrappiness and urgency that startups actually need. Whether you need a sprint to sharpen your narrative for fundraising or an interim marketing leader to build your growth engine, I cut what doesn't work and double down on what does.
Sound familiar? Let's fix it.
You're building something real. But the gap between great product and great traction is where most startups stall. Here's where I come in.
Investors and customers don't instantly get why you matter. I help you find the narrative that cuts through — product marketing, positioning, and a value proposition that actually sells.
You need a go-to-market that's precise, not scattershot. I build and execute smart GTM plans with AI tools and automations baked in — so your lean team punches above its weight.
Growth without signals is just spend. I set up the right metrics, dashboards, and feedback loops so you always know what's moving the needle — and what to cut.
Creativity and storytelling aren't luxuries — they're what make people remember you. I bring the creative direction to make your brand stick, from messaging to campaigns.
Building in-house too fast is risky. I help you hire, manage, and get results from the right mix — internal talent, external specialists, and AI teammates — without bloating headcount.
Whether it's a focused sprint or a longer-term engagement, I embed at the level you need — from a single fundraising narrative to a 6-month growth partnership.
From a 4-week launch sprint to a 6-month scale programme — I embed in your team to build GTM strategy, drive product revenue, and expand into new markets.
Great tech doesn't get funded; great commercial narratives do. I translate your deep tech into a VC-ready business case for Pre-Seed and Series A.
Senior-level direction while you scale. I embed with your team to build a data-driven growth infrastructure and align execution with revenue targets.
Led full GTM strategy and execution post-raise — overachieving on impressions and lead generation for this Octopus Ventures-backed climate startup.
Launched a carbon tool across Europe securing 5K+ SME sign-ups through strategic partnerships and zero paid spend.
GTM lead for Pixel across 6 European markets — driving double-digit market share and redefining how hardware gets sold, in-store and online.
Working with Gabi for our launch was invaluable. Her product marketing and go-to-market expertise significantly contributed to our successful company launch.
That rare marketer — strong analytical chops with great creative skillsets. She navigates cross-functional organizations with a combination of expertise and empathy.
One of the most detail-oriented people I have ever worked with — incredibly smart and hard-working. I was amazed by the way she drives big picture goals while maintaining a sharp grasp on the details of daily execution. Gabi has the rare skill to push for excellence without creating a stressed environment.